Build a Business Website in Kenya: The 12-Point Pre-Launch Checklist
Why this checklist saves you money
Launching a broken or slow site costs you leads and damages trust. Run through these 12 items before you go live — whether you DIY or hire a pro.
The 12-point pre-launch checklist
1. Mobile load test on 4G
Test your site on a budget Android phone using Safaricom data. Target: <3 seconds to interactive.
2. WhatsApp button works on mobile
Tap it. Does it open WhatsApp with a pre-filled message? If not, fix it. This is your #1 conversion tool.
3. M-Pesa checkout tested end-to-end
Do a KES 1 test transaction. Does the user get instant confirmation? Does your system record the payment?
4. All forms submit and notify you
Test contact forms. Do you get an email/SMS/WhatsApp alert within 60 seconds?
5. Google Analytics 4 installed
Verify real-time tracking works. Set up conversion events for WhatsApp clicks and form submissions.
6. SEO basics in place
- Unique title/description per page
- Schema markup for LocalBusiness
- XML sitemap submitted to Google Search Console
7. Google Business Profile linked
Add your website URL, photos, and service areas. This drives local "near me" traffic.
8. Security basics
- HTTPS enabled (padlock in browser)
- Admin login protected (strong password, 2FA if possible)
- Regular backup schedule documented
9. Legal pages
Privacy Policy and Terms of Service — even for small sites. Use a Kenyan lawyer template or generator.
10. Broken link check
Run a tool like Screaming Frog or use a free online checker. Fix any 404s.
11. Content proofread
Typos damage credibility. Have a second person review all text, especially pricing and contact details.
12. Post-launch support plan
Who do you call if the site breaks at 8pm? Get SLA terms in writing. See our support options on pricing.
Need help checking your site?
We offer a free pre-launch audit for Kenyan businesses. Message us on WhatsApp with your staging URL and we'll send a report within 24 hours.
